North Star Communications · Proposal for Eagle Build
Introduction
This proposal did not start with us. It started with you. A few days ago you posted, publicly, that you were looking for a new marketing agency. It struck a nerve: close to two hundred reactions, more than three hundred comments, and a queue of agencies lining up to pitch. This is our answer.
“The last lot took £13k off me for SEO and delivered zero leads. Not a few bad ones. Zero.”David Eagle, Eagle Build
You set out a simple bar, and it is the right one:
- Proven results in construction.
- Targets written into the contract: leads and enquiries, not impressions.
- Accountability when those targets are missed.
You also named the thing every builder understands and most agencies dodge. In construction, you price the work and you deliver what was priced for. You cannot hand a client a missing roof and a plan to try again next year for another ten grand. Marketing should answer to the same standard.
So this is not a graph-heavy pitch that goes vague the moment targets come up. Everything in this hub is one connected system pointed at a single outcome: more of the right enquiries, turned into signed work, with the numbers visible the whole way.
Start with Recommendations for what we would build and why. Who We Are and Key People show exactly who you would be working with. The rest is the work already taking shape: the website, the content, the organic and paid social, the review engines, and a CRM that traces every lead back to what produced it.
You asked for an agency that treats your marketing the way you treat a build. That is the whole idea behind what follows.
North Star Communications. Prepared for Eagle Build.
North Star Communications · Proposal for Eagle Build
Recommendations
This is the case for the work shown across this hub. Not a menu of tactics, but a single connected system for making Eagle Build the builder that Stockport and Cheshire find, trust, and choose. Here is what we would build, and why each piece earns its place.
01
Where you stand today
You do excellent work, and the digital presence around it may not yet reflect that. We looked at each asset covered in this hub as it stands now. This is a snapshot, and some of it could shift as pages and profiles change, but a pattern comes through: strong craft, under-served online, and a next client who may struggle to find or verify you.
02
The strategy: integrated marketing that brings and converts leads
The objective does not change: bring in the right enquiries and turn them into customers. No single tactic does that on its own. It takes a set of channels and assets working as one system, each doing the job it does best and feeding the others, with effort and budget going to whatever performs.
One system. Your website and content answer what buyers actually search for and give them a reason to enquire. Your Google Business Profile, your Google and Trustpilot reviews make you easy to find and easy to trust. Organic social keeps you visible where your audience already spends time, and paid social captures the demand that is ready to act now. A simple CRM ties it together, so every enquiry is traced back to what produced it and the next pound goes where the last one worked.
Earn your place, do not rent it. One principle runs through all of it. The most durable way to be found in search and AI answers is to become genuinely trustworthy in ways machines can read: real reviews, useful content, and links earned from the partners and organizations you already work with rather than bought. Earned positions are harder to lose, and they keep working after the spending stops.
Every item in this hub plays a part in that system, or proves that it worked.
03
What we would build
Each surface in this hub maps to a specific gap in the current state, and to a specific reason it moves the needle.
04
How it all adds up to more leads
Your goal is straightforward: more of the right enquiries, and more of them turning into signed projects. Every piece here points at that, and they may work best together rather than alone. It runs as one path.
Get found. A Google Business Profile with real reviews, the Instagram you already have, a LinkedIn and content footprint that search and AI engines can read, and credible links earned from the partners you already work with, so more of the people looking for a builder actually come across you. Earn trust. Reviews on Google and Trustpilot, and content that answers the questions buyers ask, so the people who find you have a reason to believe you. Convert. A website and landing pages built to turn interest into an enquiry, not just to look good. Prove it. A simple CRM that captures every lead, where it came from, and whether it closed, so you can put more into what works.
Each part could feed the next. Reviews may lift how often you appear, which sends more people to a site built to convert, which produces enquiries you can trace back to the work that earned them. Nothing here rents its position: it builds an asset you own that keeps working after the spend stops, and over time that could compound into a steadier, more predictable flow of leads and customers.
We would sequence it so the fastest signals move first (reviews, the profile, and the content foundation), with paid and social scaling as the proof accumulates.
North Star Communications. Prepared for Eagle Build. Figures and sample content shown across this hub are illustrative until confirmed.
North Star Communications · Proposal for Eagle Build
Who we are
North Star Communications helps organizations close the gap between what they are and how they communicate. We work at the moments when communications become consequential, and we stay close enough to your team that the work feels genuine rather than produced. Everything your business needs, under one roof.
01
How we think
We listen, we learn, we adapt, and we deliver. That rhythm is held together by four values that decide how we make trade-offs when the work gets hard.
02
How we work
We start by getting two things clear: who you are trying to reach, and what you actually want them to take away. They sound obvious, but most marketing underdelivers because one of them was fuzzy from the start. We get them right before we spend any of your budget.
From there we work in small, complete steps rather than one long plan you have to sign off up front. We put something real in front of your audience, watch what they actually do, and keep what works while dropping what does not. Each step teaches us something we carry into the next, so the work gets sharper as it goes and you can see it paying off along the way. We start focused, prove it out, and widen only once the results are there to back it.
03
What we do
Seven service lines, drawn on in whatever combination the work calls for.
04
Who we have worked with
A selection of the brands and organizations our team has delivered for, from venture-backed software to global consumer names.
North Star Communications. Prepared for Eagle Build.
North Star Communications · Proposal for Eagle Build
Key people
You would work directly with the people below. Not an account manager passing notes to a team you never meet, but the people actually doing the thinking and the work.
Miloš Milosavljević
Founder and CEO, North Star Communications
Miloš has spent more than twenty years turning complicated ideas into clear, human stories, across journalism, media, non-profits, SaaS, HR tech and B2B. He loves the moment a messy problem finally clicks into a simple plan a whole team can get behind, and he has built the platforms, products and campaigns to show it works in practice. Clients tend to value the same three things in him: a systems mind that connects the product, the message and the experience; a knack for saying hard things simply; and a habit of bringing people along rather than leaving them behind. He keeps the work grounded in real discovery, sharp positioning, and a clear path to market.
Tijana Damjanović Gertner
Partner and COO, North Star Communications
Tijana is the kind of marketer who is as comfortable setting the strategy as she is rolling up her sleeves to run it. She blends creative instinct with a sharp commercial head, across brand identity, SEO and content, and full-funnel campaigns built to bring in real business. She has organized and marketed events on the biggest stage, including Miss Universe, and she is refreshingly straight with clients: she will tell you what she would do, show you why it works, and help you avoid the expensive mistakes. Look after your people and do right by your clients, and she is firmly in your corner.
North Star Communications. Prepared for Eagle Build.
Content cluster: Kitchen Extensions
How the kitchen-extension content series connects to its landing page, how that landing page feeds the CRM, and how each article is amplified by social posts. Click an article's posts link to jump into the Social Hub filtered to it.
Meta ads: Kitchen Extensions
Two paid ads · creative generated with Higgsfield. Ad 1 drives traffic to the landing page. Ad 2 captures leads with a native Meta Instant Form and a carousel walking through how a kitchen extension is built. The lead flows straight to the CRM.
Ad 1 · Traffic → Landing page
Objective: Traffic / conversions. Sends the click to the Kitchen Extensions landing page, where the enquiry form then feeds the CRM.
Ad 2 · Lead form (native) → CRM
Swipe the story →
Bespoke drawings from our in-house architects — and we handle planning for you.
Engineered for your ground conditions — the stage budgets quietly hinge on.
Steel and brickwork create the wide, open plan — cleanly and safely.
Bi-fold doors and a roof lantern connect the room to the garden.
Ready to enjoy. Tap below for your free quote in under a minute.
Objective: Lead generation. The native Instant Form opens inside Meta — no landing page — and the captured lead flows straight into the CRM. Preview the form →
Get your free kitchen extension quote
Tell us about your project — we'll be in touch within one business day. No obligation.
Google Business Profile
Eagle Build's Google Business Profile is claimed and active, but review-starved and thinly optimised. For a local trade it is the single highest-return channel. Below is where it stands today, and how it should look once it is worked properly.
Current state
Claimed, but review-starved
The profile is verified and active (5.0, category "Building firm", the correct Cheadle Hulme address, the occasional owner post), yet it carries almost no Google reviews and very little in the way of posts, products or Q&A. Reviews and a complete profile are what drive the Google local pack that decides "builder near me", so this is the fastest win available.
How it should look
Illustrative target-state profile. Sample reviews, posts, products and Q&A show the optimised profile to build toward, styled as it would appear on Google.
Trustpilot
Eagle Build has no Trustpilot presence yet. It is where high-intent buyers go to sanity-check a builder before they commit, and an empty result reads as a red flag. A claimed, actively-invited profile turns third-party proof into a conversion asset you own. Below is the current gap, and the profile to build toward.
Current state
No Trustpilot presence yet
There is no claimed Trustpilot profile for eaglebuild.co.uk, so a prospective client searching "Eagle Build reviews" finds nothing to reassure them. Trustpilot reviews also surface as star ratings in Google search and Google Ads, so the gap costs visibility beyond Trustpilot itself. The fix is a claimed profile with automated review invitations after every handover, and a reply on every review.
How it should look
Illustrative target-state profile. Sample TrustScore and reviews show the claimed Trustpilot profile to build toward, styled as it would appear on Trustpilot.
CRM: leads and pipeline
Every enquiry from the funnel (website forms, the Meta lead-form ad, organic social and paid), captured with source, UTM attribution, the converting page and pipeline stage. Click a lead to open it.